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Clothes as the border of the world

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All the irrepressibility of this world, its speed and drive is carried by a modern woman.

She skillfully juggles tenderness and severity, beauty and brutality, perseverance and gentleness.

It contains all the shades of life, feelings, sounds, touches. Weaved together like an infinite number of notes become the basis of a melody.

It took the woman a long time to understand WHO she was.

Victories and failures, undertakings, dreams, unsaid and unspoken words, fleeting and long meetings, glances, handshakes, hugs - made her who SHE became.
All the irrepressibility of this world, its speed and drive is carried by a modern woman.

She skillfully juggles tenderness and severity, beauty and brutality, perseverance and gentleness.

It contains all the shades of life, feelings, sounds, touches. Weaved together like an infinite number of notes become the basis of a melody.

It took the woman a long time to understand WHO she was.

Victories and failures, undertakings, dreams, unsaid and unspoken words, fleeting and long meetings, glances, handshakes, hugs - made her who SHE became.

ABOUT

The Russian brand Surovaya emphasizes this transformation with mathematical precision.

Geometric cut, tailored fit, asymmetric details and high quality materials stand guard over the identity of every woman. There are no extra lines, details or shades. As well as no extra clothes.

The wardrobe is a perfect instrument of self-expression. Each thing is in its place, combined with other items in the wardrobe and subtly reflects the mood of the hostess.

MISSION

The task of the brand is to go hand in hand with the woman. Every fastener, pleat on the pants or the shape of the collar is designed to give her strength. Don't distract, guide.

Surovaya clothing protects what is inside.

MISSION

The task of the brand is to go hand in hand with the woman. Every fastener, pleat on the pants or the shape of the collar is designed to give her strength. Don't distract, guide.

Surovaya clothing protects what is inside.

BACKSTORY LARA SUROVAYA

The brand appeared when I noticed these traits in myself. I began to notice how strong the modern woman is. And this energy engendered in me the desire to create something that can help such woman. It became a mixture of my creativity and self-awareness - I created images that, without words, can protect our inner, what we hide so far from prying eyes.

I was inspired by a modern girl, this woman is Severe. And each of you is my inspiration.

manifest:
"Severely guard what's inside. Everyone has their own "inside". You put on a suit and feel the power that sounds like a mouthpiece for the sacred that is inside you: kindness, purposefulness, tenderness, emotionality, independence.
The audience chooses what fills them. And the brand leaves freedom of choice and deeply respects the truth "happiness loves silence."

designer Lara Surovaya